VONORE, TN – HCB Center Console Yachts™ added another customer service savvy annex partner, signing Chesapeake Yacht Center to its roster. HCB’s Annex Program began with Plantation Boat Mart’s Islamorada and Palm Beach, FL locations upon the company’s reincarnation as a custom boat builder in 2012. Since then, growing demand for its premium center consoles prompted them to expand their Annex partner program; which is a unique approach to marine retailing.
“We’ve found another like-minded Factory Annex Partner in Chesapeake Yacht Center.” said CEO Elias De La Torre. “Our business model and focus on the customer has always been at the core of our mindset. Annexes like Chesapeake Yacht Center understand how to deliver top-shelf service to a discerning clientele and are a great fit for our brand. We are excited to have them aboard.”
The Annex Program goes hand-in-hand with HCB’s extensive customer care experience. Called the Crucero Experience,™ it is a highly customized approach that begins at customer courtship through the build process, commissioning, and ownership. It is designed to keep all phases of the process exciting and underscore the premium nature of HCB’s custom center console yachts.
“Chesapeake Yacht Center was founded on a commitment to customer care and service that blends well with HCB’s business philosophy on serving the discerning, affluent yacht buyer,” said CYC’s co-principal Josh White. “We know what this level of customer wants and expects, and how to deliver on a premium brand’s promise. HCB understands how to do business at this level.”
HCB Center Console Yachts™ creates custom, offshore center console yachts for the discerning custom buyer. They offer models ranging from 39 to 53 feet, with a new 65-foot model being added this fall.
For more information, visit hcbyachts.com
