VONORE, TN – HCB Center Console Yachts™ continued to enjoy traction in its new factory partner business model with the signing of Jefferson Beach Yacht Sales (JBYS). HCB’s Annex Program has steadily grown this year with the addition of several factory annex partners in key yacht markets. Growing demand for HCB’s premium center consoles prompted the yacht builder to establish the Annex partner program; which is a unique approach to marine retailing.
“We’re excited to have signed a well-established yacht sales veteran like Jefferson Beach Yacht Sales.” said CEO Elias De La Torre III. “Our intense focus on the customer has been a central component of our business from the start, this mixes nicely with the business style of JBYS. It is partnerships with retailers like them that helps us make the purchase and service process as seamless and top shelf as possible. It’s also a great addition as we continue raising positive awareness of the HCB brand.”
The Annex Program goes hand-in-hand with HCB’s extensive customer care experience. Called the Crucero Experience,™ it is a highly customized approach that begins at customer courtship, through the build process, commissioning, and ownership. It is designed to keep all phases of the process exciting and underscore the premium nature of HCB’s custom center console yachts.
“We’ve been serving the Great Lakes yacht buyer for two generations, and we find HCB’s business philosophy to be consistent with today’s discerning yacht buyer,” said Jefferson Beach Yacht Sales President, Amy Krueger Malow. “It’s a valuable, high-touch approach that owners will appreciate, and the aggressive HCB product offerings are certain to give our buyers something very exciting and different to consider.”
HCB Center Console Yachts™ creates custom, offshore center console yachts for the discerning custom buyer. They offer models ranging from 39 to 53 feet, with a new 65-foot model debuting at the Fort Lauderdale International Boat Show this fall.